Our core values inspire us to always act, react and interact in the true spirit of the Gothenburg Horse Show. This is who we are.
WE ARE PASSION
We create great experiences with engagement and dedication, based on true love for equestrian sports. When the arena erupts with euphoria after a performance, our vision is fulfilled.
WE ARE PRECISION
We work together, focusing on every detail to set the scene for the competitors to perform at their absolute best.
WE ARE LEGACY
We are proud of our experience in bringing people together and creating new unforgettable memories.
WE ARE RESPECT
We honour the sportsmanship and horsemanship, which epitomizes equestrian sports, with openness and equal dignity.
WE ARE INSPIRATION
We contribute to the development of equestrian sports through an exciting combination of knowledge and innovation.